The sign for a business is right up there with the front door and the website for making first impressions, which are the hallmark of brand awareness. This can set the stage in a New York minute for someone to make a decision to become a customer right away, inquire about products and services or turn around and make a hasty retreat.
When you have a penthouse condo in Manhattan at a prestigious address, you want your visitors’ first impressions to be warm and gracious. The entry in this residence was blah, nothing to impress except perhaps the mirror which reflected to make the space feel larger.
Someone decided to make a more elegant and dramatic entry into this Brooklyn apartment building, and we were thrilled to be a part of it. The non-descript rectangle tile entry floor was replaced with a charming diamond pattern mosaic in black and white, which was a great first step – pun intended.
Historic architectural styles like Italianate, Greek Revival and Gothic Revival made an impact on Brooklyn’s 19th century home construction. Three to four-story style townhomes, often with a front stoop, bay windows and exterior ornamentation, exuded wealth and luxury of the time.
It’s possible that being less than a block from Central Park, with its blooming Annabelle hydrangeas, anise hyssop, Arkansas bluestar, clematis and other flowers, inspired this homeowner to have us wallpaper two powder rooms with floral patterns.
The same year that dueling was prohibited in the District of Columbia and the first photo of the moon was developed, Union Square opened. It was redesigned 33 years later and has hosted festivals and community events ever since.
