Blog

Once again, ancient Greeks and Romans are credited with a clever invention that we continue to embrace today. Originally, the cornice, jutting out from and running horizontally to the roofline at the top of a building, would direct water away from striddling down the façade, protecting the exterior structural materials.
The sign for a business is right up there with the front door and the website for making first impressions, which are the hallmark of brand awareness. This can set the stage in a New York minute for someone to make a decision to become a customer right away, inquire about products and services or turn around and make a hasty retreat.